An inside look at Majority Money and our
full-service fund-raising solutions …

For The Win.

There are peaks and valleys during every political cycle. From the time you announce your candidacy to the day that you are sworn into office, you’ve experienced every high and low possible. Over the course of this journey, you’ve gathered the support of countless individuals who have come to know and trust you over a

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Like we discussed in “Reaching Your Target Audience”, your donors have come to know and trust you over a long period of time. They have joined you on this journey and believe you are the best candidate to lead them through the good times and the bad times. With the COVID-19 pandemic changing the landscape

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The COVID-19 Pandemic is changing the way campaigns and organizations communicate with their targeted audiences. With school and office closings, cancellations, and the postponement of events across the nation, it’s likely your in-person fund-raising events have changed. Instead, your donor prospects are at home, on-line, and on their mobile devices. Instead of asking donors to

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Today, Majority Money Executive Director Lindsay Jacobs Seti was featured in the latest article from Campaigns & Elections regarding political fund-raising during the COVID-19 Pandemic. Here’s what Lindsay had to say: On Staying the Course “Everyone is a little bit panicked right now, but this doesn’t fundamentally change the course of how fundraising works. The

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Drew Ballesteros serves as Deputy Executive Director of Majority Money. Drew previously served as a Strategy Director with Majority Strategies. Prior to his experience with Majority Strategies, Drew served as a Regional Field Director for the Republican Party of Virginia. Drew is a Columbus, Georgia, native who is no stranger to politics. In addition to

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Engaging a donor universe is a real workout. It takes time. It takes commitment. It takes work. Learn how to engage a donor and work up to making the ask. Know who you are talking to. If you are communicating with your house-file, these people have already opted-in and are familiar with who you are.

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According to The Wall Street Journal, political ad spending across all digital platforms is forecasted to exceed $9 billion in 2020. $9 BILLION.  Facebook alone has a network of roughly 221 million users in the U.S., each ranging in interests, political affiliations, and more. You know you can advertise there, and many campaigns do with

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Fund-raising success, when boiled down to its roots, is dependent upon who you are talking to and if they are quality donor prospects. While it is tempting to ask everyone and anyone to donate to your campaign, the foundation of your support is going to come from the people already in your network. Where should

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In the fast-paced world of fund-raising, having your toolbox on-hand and fully stocked is crucial. Without preparing your collateral beforehand, you run the risk of missing out on important fund-raising opportunities. As campaign season gets underway, be sure you can check off the following items from your collateral checklist. Contribution Forms It’s easy to get

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As 2020 begins, having a successful fund-raising operation is the only way to ensure your success on election day. Here are the key questions to ask when developing your finance plan: Who is going to lead your fund-raising operation and track your progress? Every fund-raising operation needs a point person to oversee all aspects of

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Executive Director Lindsay Jacobs was a featured panelist at CampaignTech Innovation Summit this past November where she shared her insights on the state of Republican digital fund-raising. Here’s what Lindsay had to say. On Communicating with Your Donors You need to keep your list warm, don’t talk to them only when you need money. Keep

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This past November, our very own On-line Fund-raising Specialist Krista Carter was a featured speaker at The Leadership Institute. From easy goals to simple steps, Krista shared her expertise in building trust, coordinating e-mail campaigns, and finding real success when it comes to on-line fund-raising. Here’s what Krista had to say. On Goals People give

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Congratulations, you did it! No doubt, your donors were a critical component of your success. Now that you’re an elected official, what do you do with them? Whether your reelection is in two, four, or six years, it’s important to keep your donors engaged so you can count on them cycle after cycle.    

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With all of the various fund-raising practices, the path forward can be confusing and overwhelming, but it doesn’t have to be. Check out our “Do’s and Don’ts” and get started on your fund-raising journey today! The “DO’s” DO: Use a variety of different mediums to communicate with your donors: mail, digital, e-mail, phones, texting –

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No fund-raising campaign in the 21st Century is complete without e-mail – especially when it comes to getting contributions from small-dollar donors. In the era of smartphones, when most mobile users have e-mail notifications set-up on their devices, e-mail fund-raising gives you powerful visibility. But how do you make sure potential donors are engaging with

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Krista Carter serves as the On-line Fund-raising Specialist for Majority Money. Krista comes to us after spending the last two years raising millions of dollars for clients across the country for the intense 2018 midterm cycle. Krista previously served as the Digital Fund-raising Director for Americans for Prosperity, where she built and implemented AFP’s first

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What is e-mail fund-raising? E-mail is a fast, cost-effective, and easily optimized way to deliver your message directly into the inbox of your audience.   What is digital advertising? Digital advertising allows you to get your message in front of your target audience, grow your base, and solicit contributions across a number of digital spaces

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Running an effective fund-raising operation can be tough, but it can be even tougher when trying to understand all of the terms that are used. Below is a list of fund-raising terms that will help you get a head start in building a successful fund-raising operation! House-file: A house-file is your internal list of contacts.

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The most important part of any campaign is raising the funds necessary to get your message out to the voters. Every campaign needs a comprehensive, coordinated approach to fund-raising in order to identify, cultivate and build a profitable coalition of donors and solicit them from every angle. Below is a summary of the six steps

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Almost all candidates hate asking for money. It is awkward, uncomfortable, and the fear of rejection can be paralyzing. But without donations, you won’t be able to afford the products and services you need to win on election day. Below are some tips for making your fund-raising calls and meetings less stressful and more successful.

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At Majority Money, we provide full-service fund-raising solutions for the win. We combine the full-circle power of superior data, unique creative, and streamlined production to solicit donations from every angle and build a profitable coalition of donors. Our goal is to build a list that works for you, not someone else. Our team of fund-raising

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What is e-mail fund-raising? E-mail is a fast, cost-effective, and easily optimized way to deliver your message directly into the inbox of your audience.   What should I say? Keep your message direct, relevant and to the point. Use language that will create a sense of urgency and spur your audience to action. Lay out

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The problem with traditional fund-raising? It relies more on who the fund-raiser knows than the candidate and his or her relationships, issue stances, beliefs, and experience. It is further limited by an outdated and potentially narrow tool set as well as data that could be limited, underutilized, or a combination of both. You Need a

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Lindsay Jacobs serves as Executive Director of Majority Money. Lindsay has an extensive background in political fund-raising, event planning, and donor communications. Lindsay previously served as the Finance Director for Mark Boughton’s 2018 campaign for Governor of Connecticut. Under her leadership, the campaign successfully executed a low-dollar, grassroots fund-raising strategy to qualify for Connecticut’s Citizens

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Executive Director Lindsay Jacobs recently spoke with Campaigns & Elections about Majority Money and our comprehensive, data-centric approach to fund-raising.   On Majority Money’s focus: “We want to focus on building lists that are specific and unique to each one of our clients and not taking lists and forcing them to work for our clients.”

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What is direct mail fund-raising? Direct mail is one of the most tried and true fund-raising mediums that exist. By putting the convenience of giving directly in the hands of donors, you can reengage lapsed contributors and bring new prospects across the finish line.   What are the typical components of a direct mail fund-raising

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When you boil fund-raising down to its essence, it is pretty simple. You ask someone to make a donation. They decide to … or not. But we all know, sometimes the simplest things are mired in complexity. That’s fund-raising. It is a complex art and science that requires more than one single formula to be

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