An inside look at Majority Money and our
full-service fundraising solutions …

For The Win.

There are less than 100 days to Election Day 2020. It’s time to sound the alarm. Democrats are outpacing Republicans in digital fundraising. We’re talking a $30-million deficit in the first quarter of the year alone. Read more here. While that alone will not determine the outcome on Election Day, it should give GOP candidates

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Majority Money is excited to welcome Michael McMacken as our Online Fundraising Project Manager. Mike is a Mile High City native of Denver, Colorado. Bringing with him an extensive history working with non-profit organizations and statewide campaigns, Mike works to provide winning solutions for our clients. A Bit About Mike Majority Money: What’s the toughest

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You only have 30 seconds to make a good impression when you meet somebody in person, but when it comes to fundraising phone calls, that time might be even less! Here are some fail-safe tips for ensuring you’re making the most of your call time. Do your research – Work with your team to get

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The countdown to November is on, which means you have only a limited number of opportunities to get your message fine-tuned and in front of the right audience before it’s too late. When it comes to fundraising, data is king. When looking to generate new leads and build your list of potential donors, creative design

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Fundraising in the digital age You cannot run a successful campaign without raising money. More traditional fundraising efforts include in-person events, direct mail, and calls. But as more and more people spend time online, candidates, committees, and causes should use e-mail fundraising to reach their target audiences and solicit contributions. E-mail is fast, targeted, and

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Majority Money is excited to welcome Ben Smith as our Online Fundraising Specialist. Based in Washington, D.C., Ben comes with an extensive digital fundraising background. He has worked for a variety of campaigns, nonprofit organizations, and digital firms, and now he’s eager to bring his experience to our team.   A Bit About Ben Majority

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The first website went live way back in 1991. By 2014, there were one billion websites. Did you know there are over 1.76 billion websites today?1 Landing pages are a simplified web page that are geared toward a specific purpose, like signing a petition, completing a sign-up, or making a donation. Landing pages are very

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COVID-19 has changed the political landscape for 2020. While Primaries have been postponed and in-person events have been rescheduled, elections are still happening. When everyday life returns back to normal, you and your team will need to be ready to hit the ground running toward election day. While your voters are at home, they are

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Direct-mail is one of the most trusted and targetable mediums and viewed as more personal in large part to its physical trait. 98% of people open their mail daily, which means your message is bound to be seen by your targeted audience. Majority Money, a division of Majority Strategies, is backed by decades of industry-leading

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Fund-raising is based on relationships. Before a prospective donor invests in your campaign, they need to be invested in you. How does that happen? It happens with time and trust as you show likewise how invested you are in them. Developing a relationship before you ask for a financial contribution is key to successful fund-raising.

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There are peaks and valleys during every political cycle. From the time you announce your candidacy to the day that you are sworn into office, you’ve experienced every high and low possible. Over the course of this journey, you’ve gathered the support of countless individuals who have come to know and trust you over a

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Like we discussed in “Reaching Your Target Audience”, your donors have come to know and trust you over a long period of time. They have joined you on this journey and believe you are the best candidate to lead them through the good times and the bad times. With the COVID-19 pandemic changing the landscape

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The COVID-19 Pandemic is changing the way campaigns and organizations communicate with their targeted audiences. With school and office closings, cancellations, and the postponement of events across the nation, it’s likely your in-person fund-raising events have changed. Instead, your donor prospects are at home, on-line, and on their mobile devices. Instead of asking donors to

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Today, Majority Money Executive Director Lindsay Jacobs Seti was featured in the latest article from Campaigns & Elections regarding political fund-raising during the COVID-19 Pandemic. Here’s what Lindsay had to say: On Staying the Course “Everyone is a little bit panicked right now, but this doesn’t fundamentally change the course of how fundraising works. The

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Drew Ballesteros serves as Deputy Executive Director of Majority Money. Drew previously served as a Strategy Director with Majority Strategies. Prior to his experience with Majority Strategies, Drew served as a Regional Field Director for the Republican Party of Virginia. Drew is a Columbus, Georgia, native who is no stranger to politics. In addition to

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Engaging a donor universe is a real workout. It takes time. It takes commitment. It takes work. Learn how to engage a donor and work up to making the ask. Know who you are talking to. If you are communicating with your house-file, these people have already opted-in and are familiar with who you are.

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According to The Wall Street Journal, political ad spending across all digital platforms is forecasted to exceed $9 billion in 2020. $9 BILLION.  Facebook alone has a network of roughly 221 million users in the U.S., each ranging in interests, political affiliations, and more. You know you can advertise there, and many campaigns do with

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Fund-raising success, when boiled down to its roots, is dependent upon who you are talking to and if they are quality donor prospects. While it is tempting to ask everyone and anyone to donate to your campaign, the foundation of your support is going to come from the people already in your network. Where should

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In the fast-paced world of fund-raising, having your toolbox on-hand and fully stocked is crucial. Without preparing your collateral beforehand, you run the risk of missing out on important fund-raising opportunities. As campaign season gets underway, be sure you can check off the following items from your collateral checklist. Contribution Forms It’s easy to get

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As 2020 begins, having a successful fund-raising operation is the only way to ensure your success on election day. Here are the key questions to ask when developing your finance plan: Who is going to lead your fund-raising operation and track your progress? Every fund-raising operation needs a point person to oversee all aspects of

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Executive Director Lindsay Jacobs was a featured panelist at CampaignTech Innovation Summit this past November where she shared her insights on the state of Republican digital fund-raising. Here’s what Lindsay had to say. On Communicating with Your Donors You need to keep your list warm, don’t talk to them only when you need money. Keep

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This past November, our very own On-line Fund-raising Specialist Krista Carter was a featured speaker at The Leadership Institute. From easy goals to simple steps, Krista shared her expertise in building trust, coordinating e-mail campaigns, and finding real success when it comes to on-line fund-raising. Here’s what Krista had to say. On Goals People give

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Congratulations, you did it! No doubt, your donors were a critical component of your success. Now that you’re an elected official, what do you do with them? Whether your reelection is in two, four, or six years, it’s important to keep your donors engaged so you can count on them cycle after cycle.    

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With all of the various fund-raising practices, the path forward can be confusing and overwhelming, but it doesn’t have to be. Check out our “Do’s and Don’ts” and get started on your fund-raising journey today! The “DO’s” DO: Use a variety of different mediums to communicate with your donors: mail, digital, e-mail, phones, texting –

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No fund-raising campaign in the 21st Century is complete without e-mail – especially when it comes to getting contributions from small-dollar donors. In the era of smartphones, when most mobile users have e-mail notifications set-up on their devices, e-mail fund-raising gives you powerful visibility. But how do you make sure potential donors are engaging with

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What is e-mail fund-raising? E-mail is a fast, cost-effective, and easily optimized way to deliver your message directly into the inbox of your audience.   What is digital advertising? Digital advertising allows you to get your message in front of your target audience, grow your base, and solicit contributions across a number of digital spaces

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Running an effective fund-raising operation can be tough, but it can be even tougher when trying to understand all of the terms that are used. Below is a list of fund-raising terms that will help you get a head start in building a successful fund-raising operation! House-file: A house-file is your internal list of contacts.

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The most important part of any campaign is raising the funds necessary to get your message out to the voters. Every campaign needs a comprehensive, coordinated approach to fund-raising in order to identify, cultivate and build a profitable coalition of donors and solicit them from every angle. Below is a summary of the six steps

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Almost all candidates hate asking for money. It is awkward, uncomfortable, and the fear of rejection can be paralyzing. But without donations, you won’t be able to afford the products and services you need to win on election day. Below are some tips for making your fund-raising calls and meetings less stressful and more successful.

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At Majority Money, we provide full-service fund-raising solutions for the win. We combine the full-circle power of superior data, unique creative, and streamlined production to solicit donations from every angle and build a profitable coalition of donors. Our goal is to build a list that works for you, not someone else. Our team of fund-raising

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