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For The Win.

Over the past few years, payment processors have taken on a new life. These platforms no longer act solely as a tool to collect funds – they can serve as a method to collect signatures, maximize potential gifts and expand your impact in the political arena. There are countless options on the market that can

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There are endless ways to expand your reach and put your message in front of a wide variety of audiences. The majority of campaigns and organizations are familiar with Facebook and how it can help build a list – but turning those new leads into donors is a delicate process. What if you could take

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How creative can you be with data? Very, says Majority Money Executive Director Lindsay Jacobs Seti in Campaigns & Elections, “How Creative Choices Made 2020 a Banner Year for Fundraising Mail.” When we hear “creative,” we think of the art, the hook, the colors, and the words that combine to create “the image.” But data

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Act now! Deadline approaching! Midnight tonight! A sense of urgency is the #1 driver of small dollars in the door. Low dollar fundraising relies on creating a genuine sense of relevancy and urgency. When a potential donor is given time to decide, they may not give. But when time is turned into a factor and

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There is no such thing as an “on year” and an “off-year” when it comes to fundraising. Building and maintaining a successful fundraising program is a full-time job, no matter how close or far you are from your election day. Winning 2022 campaigns begins now. Here’s what you should be focused on during a non-election

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The two U.S. Senate runoff elections in Georgia have major implications for the state and the country. But what does it mean for other campaigns? There are two main opportunities presented by the January 5th Georgia runoffs that smart campaigns will recognize and capitalize on. ONE: The runoffs are an opportunity to keep your audience

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Harnessing Energy The 2020 general election proved to be one of the most energized in history. Will 2021 and 2022 campaigns be able to capitalize on and harness that energy going forward? That’s the big question now as the cycle comes to a close. Majority Money’s Lindsay Jacobs Seti weighs in on what’s ahead in

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Old Doors, New Doors  When one door closes, another one opens. So it is with the end of another political cycle. As the holiday season begins, the ’19-‘20 political season draws to a close and the door opens to the new opportunities and new races ahead in the ’21-’22 cycle. What now? Now we start

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Over the course of your campaign, you built a robust list of supporters and donors. They stood by you through a long election cycle and are excited to see what’s next. Here are some tips to make sure they’ll still stand by you well after Election Day. Say “Thank You” The last few months have

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The final weekend before the election is here, and every campaign is working overtime to bring in every last dollar before the big day. Millions of emails will be delivered between now and Tuesday, but most of them will be banished to the trash folder without ever being opened. How do you make your emails

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There are less than 100 days to Election Day 2020. It’s time to sound the alarm. Democrats are outpacing Republicans in digital fundraising. We’re talking a $30-million deficit in the first quarter of the year alone. Read more here. While that alone will not determine the outcome on Election Day, it should give GOP candidates

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Majority Money is excited to welcome Michael McMacken as our Online Fundraising Project Manager. Mike is a Mile High City native of Denver, Colorado. Bringing with him an extensive history working with non-profit organizations and statewide campaigns, Mike works to provide winning solutions for our clients. A Bit About Mike Majority Money: What’s the toughest

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You only have 30 seconds to make a good impression when you meet somebody in person, but when it comes to fundraising phone calls, that time might be even less! Here are some fail-safe tips for ensuring you’re making the most of your call time. Do your research – Work with your team to get

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The countdown to November is on, which means you have only a limited number of opportunities to get your message fine-tuned and in front of the right audience before it’s too late. When it comes to fundraising, data is king. When looking to generate new leads and build your list of potential donors, creative design

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Fundraising in the digital age You cannot run a successful campaign without raising money. More traditional fundraising efforts include in-person events, direct mail, and calls. But as more and more people spend time online, candidates, committees, and causes should use e-mail fundraising to reach their target audiences and solicit contributions. E-mail is fast, targeted, and

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The first website went live way back in 1991. By 2014, there were one billion websites. Did you know there are over 1.76 billion websites today?1 Landing pages are a simplified web page that are geared toward a specific purpose, like signing a petition, completing a sign-up, or making a donation. Landing pages are very

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COVID-19 has changed the political landscape for 2020. While Primaries have been postponed and in-person events have been rescheduled, elections are still happening. When everyday life returns back to normal, you and your team will need to be ready to hit the ground running toward election day. While your voters are at home, they are

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Direct-mail is one of the most trusted and targetable mediums and viewed as more personal in large part to its physical trait. 98% of people open their mail daily, which means your message is bound to be seen by your targeted audience. Majority Money, a division of Majority Strategies, is backed by decades of industry-leading

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Fund-raising is based on relationships. Before a prospective donor invests in your campaign, they need to be invested in you. How does that happen? It happens with time and trust as you show likewise how invested you are in them. Developing a relationship before you ask for a financial contribution is key to successful fund-raising.

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There are peaks and valleys during every political cycle. From the time you announce your candidacy to the day that you are sworn into office, you’ve experienced every high and low possible. Over the course of this journey, you’ve gathered the support of countless individuals who have come to know and trust you over a

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Like we discussed in “Reaching Your Target Audience”, your donors have come to know and trust you over a long period of time. They have joined you on this journey and believe you are the best candidate to lead them through the good times and the bad times. With the COVID-19 pandemic changing the landscape

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The COVID-19 Pandemic is changing the way campaigns and organizations communicate with their targeted audiences. With school and office closings, cancellations, and the postponement of events across the nation, it’s likely your in-person fund-raising events have changed. Instead, your donor prospects are at home, on-line, and on their mobile devices. Instead of asking donors to

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Today, Majority Money Executive Director Lindsay Jacobs Seti was featured in the latest article from Campaigns & Elections regarding political fund-raising during the COVID-19 Pandemic. Here’s what Lindsay had to say: On Staying the Course “Everyone is a little bit panicked right now, but this doesn’t fundamentally change the course of how fundraising works. The

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Drew Ballesteros serves as Deputy Executive Director of Majority Money. Drew previously served as a Strategy Director with Majority Strategies. Prior to his experience with Majority Strategies, Drew served as a Regional Field Director for the Republican Party of Virginia. Drew is a Columbus, Georgia, native who is no stranger to politics. In addition to

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Engaging a donor universe is a real workout. It takes time. It takes commitment. It takes work. Learn how to engage a donor and work up to making the ask. Know who you are talking to. If you are communicating with your house-file, these people have already opted-in and are familiar with who you are.

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According to The Wall Street Journal, political ad spending across all digital platforms is forecasted to exceed $9 billion in 2020. $9 BILLION.  Facebook alone has a network of roughly 221 million users in the U.S., each ranging in interests, political affiliations, and more. You know you can advertise there, and many campaigns do with

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Fund-raising success, when boiled down to its roots, is dependent upon who you are talking to and if they are quality donor prospects. While it is tempting to ask everyone and anyone to donate to your campaign, the foundation of your support is going to come from the people already in your network. Where should

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In the fast-paced world of fund-raising, having your toolbox on-hand and fully stocked is crucial. Without preparing your collateral beforehand, you run the risk of missing out on important fund-raising opportunities. As campaign season gets underway, be sure you can check off the following items from your collateral checklist. Contribution Forms It’s easy to get

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As 2020 begins, having a successful fund-raising operation is the only way to ensure your success on election day. Here are the key questions to ask when developing your finance plan: Who is going to lead your fund-raising operation and track your progress? Every fund-raising operation needs a point person to oversee all aspects of

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Executive Director Lindsay Jacobs was a featured panelist at CampaignTech Innovation Summit this past November where she shared her insights on the state of Republican digital fund-raising. Here’s what Lindsay had to say. On Communicating with Your Donors You need to keep your list warm, don’t talk to them only when you need money. Keep

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