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Fund-raising During COVID-19 Pandemic: Building Relationships

"... establish yourself as a thought leader, an impressive source of information, and someone they can lean on during this uncertain time."

There are peaks and valleys during every political cycle. From the time you announce your candidacy to the day that you are sworn into office, you’ve experienced every high and low possible.

Over the course of this journey, you’ve gathered the support of countless individuals who have come to know and trust you over a long period of time. They believe you are the right person for the job and value the relationship they’ve built with you.

Now is the time to prove to them right. You have the opportunity to establish yourself as a thought leader, an impressive source of information, and someone they can lean on during this uncertain time.

The key to long-term fund-raising success hinges on building and maintaining relationships. In order to earn a prospective donor’s financial support, you must first earn their trust.

If you’re an incumbent, you know you can’t stop talking to your supporters during a non-election year. They are a crucial part of your network day in and day out. This is no different.

During this time, you should continue list building, data gathering, and cultivating relationships to ensure that these donors will be by your side when everyday life returns to normal.

 

Here are some tips for how to communicate with your target audience:

Provide Frequent Updates on COVID-19 Developments in your District and State

Now is the time to prove that you’re the leader your audience needs in a time of uncertainty. Take this time to keep your audience informed of current COVID-19 updates.

Continue to Connect with your Community

Even though you can’t have an in-person event, take this opportunity to host a tele-townhall or video conference where you can directly connect with your supporters and community leaders virtually.

Express Your Support for Local Businesses

In an effort to prevent the spread of the pandemic, businesses are being forced to close their doors.  Promote small businesses, like restaurants that are limited to takeout and delivery, on your social media channels and email.

 

For other tips regarding fund-raising during the COVID-19 Pandemic, visit our other blogs here.