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How Do You Raise Money on Facebook?

Majority Money can take your online fund-raising operation to a new level with a comprehensive plan, superior data, and compelling, unique creative that is sure to drive funds in the door.

According to The Wall Street Journal, political ad spending across all digital platforms is forecasted to exceed $9 billion in 2020.

$9 BILLION.

 Facebook alone has a network of roughly 221 million users in the U.S., each ranging in interests, political affiliations, and more.

You know you can advertise there, and many campaigns do with success, but can you raise money there, too?

Of course – if you know how.

Step 1: Determine Your Ad Spend.

You have to spend money to make money. The first step to raising money on Facebook is determining your ad spend – how much money you are willing to put behind the advertising that will reach your target audience and get your message out.

Step 2: Identify Who to Ask.

The only way you’ll see results if you’re targeting is the right people. Majority Money can help you develop an audience of likely supporters based on your current house-file, the issues you champion, where you’re running, and who you need to reach to be successful.

Step 3: Develop Your Message.

There are countless messaging strategies that can be effective when convincing existing and potential donors to contribute to your effort. From hard asks to makeshift deadlines, polls to petitions, it is important to present a clear call to action that will motivate your target audience to interact with your ads and opt-in to your cause. Let your audience know where you stand on issues that resonate with them to create a personal connection and a sense of urgency to contribute.

Learn more from Majority Strategies Senior National Strategist Chris Faulkner on how to frame the message in your campaign.

Majority Money can take your online fund-raising operation to a new level with a comprehensive plan, superior data, and compelling, unique creative that is sure to drive funds in the door.

Contact us today!